OUR PLAN TO SUCCESSFULLY MARKET YOUR HOME

Sotheby's International Realty professionals are proud of the level of service they provide. We understand the unique value of your property and will develop a marketing plan that will provide the attention and exposure it deserves.

• Post a full description of your property in the Multiple Listings Service, the information center for the real estate brokerage community.
• Market your home to a global audience utilizing the web-based technology on many affiliated websites, some of which include: sothebys.com, sothebysrealty.com and ttrsir.com
• Professionally photograph your property to create a compelling color brochure for distribution to the brokerage community and prospective clients ( Global Distribution Program optional).
• Advertise your property in publications that target the buy of your unique home in order to maximize the visibility.
• Mail a listing announcement to surrounding neighbors and select prospective buyers.
• Host an Open House for real estate brokers and their prospective buyers and host weekend open houses ( with client approval).
• Maintain contact with other top agents in the market area to continue promoting your property.

MARKET PRICE

Our objective is to achieve the highest selling price for your property.

Market research assists in determining the listing price. Our Comparative Market Analysis considers both recent transfers as well as active listings.

Ultimately the selling price will be determined not only by comparable properties but by the competing buyers as well. Buyers will establish a value that your property has to them.

In the auction world the highest price for a painting will be achieved by all prospects in a position to both afford & appreciate the painting. In auctions, the consignor may set a reserve. If the highest bid is less tha the reserve, the painting will go unsold. This is not unlike real estate property for sale.

In contrast to a painting however, real estate is location specific. Your property value is closely tied to the history of prices in your same community, region, & state.